Backstage before the show.
The brief
A runway show lasts twelve minutes and happens once: the edit had to do it justice with no chance of a second take.
Norma, a size-inclusive fashion brand, called us in for the fashion film of their SS26 show in Milan: editing and color grading, with filming already handled by a small in-house video team. The brief asked for a film that captured the energy of the live event — the audience, the sound of heels on the floor, the quick changes backstage — while staying legible even out of context, for anyone who hadn't seen the show live.
Raw footage from the runway, before the edit.
The approach
The raw footage was shot with three cameras running at once, plus the backstage team's phones.
The edit is built on short cuts on the runway and longer ones in the preparation moments, giving the film a breathing pattern that follows the show instead of running at the same speed from start to finish. The color grading is where we spent the most time: the stage lighting shifted temperature every few minutes, and the garments covered an entire range of skin tones and textures, from satin to heavy denim. Instead of flattening everything into a single look, we corrected garment by garment: the goal was for skin and fabric to stay true, not for the video to have a recognisable filter.
Color grading tests against the original footage.
The result
A two-minute film that watches the way the show felt live: fast, but never confusing.
The fashion film came out the day after the show on Norma's social channels and was also used to open the SS26 digital catalogue. From the same footage we pulled a set of backstage stills for press use, plus two shorter 15″ cuts for stories. The grading defined on this project became the reference point for Norma's video output in the following seasons.
Final cut, ready for the client's socials.